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Web
Site promotion should be the major part
of your web site marketing plan. It's
not enough just to design a beautiful
web site and put in on the Net. Promoting
your web site has to be done constantly
if you want to get a continuous stream
of traffic to it. If you don't drive traffic
to your web site, your online business
venture will soon fail.
1.
Create a web site marketing plan - if
you fail to plan then you default to a
plan for failure. When designing your
web site, create a plan on how to market
it as well. Try to put yourself in your
customers shoes when doing this. It's
too easy to just view your web site from
your own perspective. You need to have
a clear vision for your business, goals
(short and long term) you wish to achieve
and the strategies of how you will accomplish
them.
Read
this article “The 7 steps to creating
a marketing plan”
2.
Define your target market - many online
marketers promote their web site aimlessly
in a field which is too large i.e. they
may use bulk mailing as one of their promotion
strategies. Of course you may get some
visitors but the chances are you will
not make many sales. Why? You have not
narrowed your field of customers and targeted
them. If you sold Cadillacs online for
instance, you are not randomly going to
market to every person on the Net. Your
target market may be previous owners of
cadillacs, or people who routinely purchase
luxury American cars. Getting targeted
customers to your web site, will increase
sales, because they will have more interest
in your product or service than marketing
to a general audience.
Read
this article:
“How to target your customers and
put them in a buying mood”.
3.
Use several promotion strategies - don't
just stick to one form of promotion because
you never know which one will work the
best for you. If you use many channels
i.e. search engines, email marketing,
forums, writing articles etc you have
a greater chance of getting more traffic
to your web site.
4.
Promote continuously - if you want to
drive constant traffic to your web site,
you must promote it continuously. Web
traffic is the lifeblood of your online
business. For example, you could constantly
optimize your web pages for the search
engines, resubmit them if needed, visit
discussion forums every day and write
an article for online publications every
two weeks.
5.
Calculate your return on investment (ROI)
- this means keeping track of how much
money you invested in your marketing plan
and what profit you received in return.
This will avoid wasting large sums of
money thrown aimlessly into advertising.
If
you calculate it takes 100 visitors to
your web site to generate one sale and
with each sale you make $10, then you
shouldn't spend more than 10 cents to
get each targeted visitor and still make
a profit.
In
order to know which aspects of your marketing
campaign bring the most visitors, you
must be able to monitor visitor activity
to your web pages.
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101 Highly Effective Strategies to Promote
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6.
Analyze your web site traffic - by analyzing
your web site traffic, you can determine
what marketing strategies are successful.
You can then change them as necessary,
to boost the sales or services from your
site.
Your
analysis may include what keywords your
visitors are using to find your web site,
which web pages are the most popular and
where your visitors are coming from. These
are essential statistics you should know,
instead of blindly promoting your web
site and hoping for the best.
Read
this article: "How
to analyze your web site traffic"
7.
Test, monitor and track your results -
to run an effective online marketing campaign,
you need to constantly test what works
and what doesn't. Tracking the response
to an ad may cause you to refine it until
it generates a great return on the money
you invested. Once your results are satisfactory,
you can then roll out your ads on a larger
scale and spend greater sums of money.
You
should also monitor your site in the search
engines, so you can optimize your web
pages for higher search engine rankings.
This will attract more visitors which
leads to higher profits.
Web
site promotion strategies will differ
for everyone, and will depend a lot on
your product, web site and your personality.
Try everything you can, record the results,
and see what works for you.
==================================================
Herman Drost is the author of the new
ebook
"101 Highly Effective Strategies
to Promote Your Web Site"
a powerful guide for attracting 1000s
of visitors to your web site.
Subscribe
to his “Marketing Tips” newsletter
for more original
articles at: subscribe@isitebuild.com.
Read more of his
in-depth articles at: www.isitebuild.com/articles
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