There
is a lot of money to be made buying domain
names and then selling those domain
name registrations on the open market.
There are a lot of people who paid $35 to register
a domain name and then sold the domain name in excess
of $100,000.00.
Here are a few recent examples of sold domain names:
$2,750,000.00 CreditCards.com
$ 700,000.00 Mecury.com
$ 325,000.00 Me.com
$ 460,000.00 Smoking.com
$ 300,000.00 Viajes.com (“Travel” in Spanish)
How did they do this? Forethought and some good luck.
There is money in buying and selling domain names
even if the profit margin per name is not $100,000.00.
There are a lot of domain names where willing buyers
will pay three and four times what it costs to buy
a domain name at a registration site like Domain.com.
Individuals and groups who buy domains and sell domains
are often referred to as “domain name speculators.”
They simply come up with a good idea and proceed to
register domain names.
Speculators take several factors into account when
trying to identify and buy a domain name that they
can sell for a profit.
Some examples of these factors include:
1) General nature of the domain name (i.e., does the
domain name mean anything to the average person or
to a specific niche)
2) Avoidance of trademark issues – if a speculator
buys a domain name that someone else holds a trademark
for (e.g., Ford.com) there is a good chance that the
holder of that trademark will not pay for the domain
name but rather take legal action. The trademark holder
may end up winning the name through a domain name
dispute arbitration suit and you are left with nothing
for your troubles.
Avoid trademarked names of companies and products.
3) Does the domain name get traffic? Domain names
that get type in traffic (people typing in the exact
domain name into their browser address bar) are valuable.
For example if you want to buy domains you might type
into your browser www.Domain.com as it is a natural
place to look for domains. You have some options with
what you can do with a domain name which gets type
in traffic.
a) Develop a web site to capitalize on the traffic
going there (e.g., On domain.com you can buy domain
names)
b) You can sell the traffic a domain gets to a variety
of companies which will pay you for that traffic.
c) You can also sell the domain to an individual or
group that specializes in buying domain names with
traffic. They then capitalize on the traffic going
to that domain name.
4) Forward thinking. There are a lot of products
and ideas that will not take shape for months or even
years. If you register domain names today for these
ideas, they could be valuable in the future.
Think of buying a domain name like buying a piece
of real estate. If you buy the property in an area
that is up and coming then your property becomes more
valuable. The same goes for buying domain names. If
you can identify and buy domains that are in an up
and coming area they will become more valuable.
Once you have come up with some good domain name
registration ideas it is easy to buy domains on www.Domain.com.
It is also easy to sell domain names on any of several
after market sites. Sedo.com and Afternic.com are
a couple of the larger aftermarket sites to sell domain
names.