|
web
hosting, domain name registration,web promotion,web site designing
company India
|
|
|
|
 
|
Web
Hosting and Cheap web Hosting Company Of India
Domain Name Registration, Web Site designing
, Web Promotion India, Search Engine Optimization,
|
|
|
|
| Web
Hosting Services |
| |
| Windows
Hosting |
|
|
10
Mb Storage |
| 5
Pop Accounts |
| Asp,
.net, Php |
| |
|
|
|
| .......................................................... |
|
| |
Web
PromotionTips |
|
| |
| Basic
things to Remember before starting to design
a site
|
|
|
[1]
Download time - keep it under 20 seconds!
We
have not yet reached the time when everyone
can access the Internet at lightening speed
- the majority of us are still using modems
ranging in speed from 28k to 56k. This means
that your super-cool website filled with the
latest Shockwave plug-in graphics, Java applets
and huge flashing graphics, may take so long
to load into the visitor's browser that they
simply lose patience with your site and surf
elsewhere. Remember that Internet users are
an impatient lot who demand results now (and
I include myself in this description!). Generally
speaking, if your page takes longer than 20
seconds to download using a typical 56k speed
connection, it's too long and you will lose
many visitors who are too impatient to wait.
Of
course, there are always exceptions to any
rule, and if you do have to have a page that
takes a long time to download, make sure you
warn the visitor by having a message right
at the top of your page, something like: "Please
be patient as this page may take a while to
download."
|
| [2]
A splash page - is it necessary?
I
have seen many sites whose front page consists
of a flashy graphic, and a link which says
"Click here to enter". This is called
a splash page. In theory, splash pages are
said to make web sites look professional,
but in practice, they may be losing you visitors.
Remember I said that surfers are an impatient
lot? Well, it's true. Studies have shown that
you could be losing 20% of your visitors who
couldn't be bothered to click past your splash
page. Ask yourself whether that splash page
is essential, and if it isn't, you may be
better off leaving it out.
|
|
[3] Java..Flash, Shock...kersplat!
You may have heard of Flash and Shockwave
- these are called browser plug-ins and they
are basically programs that, when added to
your browser, allows your site to do all kinds
of weird and wonderful things with graphics.
Now, don't get me wrong, I'm not saying you
shouldn't use these plug-ins - I have seen
some really great stuff that takes advantage
of these programs. However, there are a couple
of things you should bear in mind before deciding
to use them. Firstly, not everyone has Shockwave
or Flash installed in their browser, so if
a part of your site depends on them having
the right plug-in, the visitor will simply
not see your artwork! Second, graphics made
with these browser plug-ins usually take longer
to load. Will your visitors wait? Finally,
some plug-ins actually freeze the browser
altogether while they load. This can be annoying
to your visitors, and so my advice is to give
them fair warning before you unleash your
flashy graphics onto them. The same applies
to Java. Java is a programming language which
can make websites do some clever stuff. Java
code comes in little packages called applets.
Unfortunately, while Java applets are loading,
many browsers freeze up ... again, a possible
annoyance to your visitors. These are just
some things to bear in mind while designing
your site.
|
| |
|
[4] MIDI mayhem
This
happens a lot on personal pages - I go to
a site, the browser then freezes up while
it loads a plug-in that plays music, and then
next moment my speakers are playing Beethoven's
Moonlight Sonata. Fortunately I happen to
like the Moonlight Sonata ... but that is
not the point. Would this be appropriate for
a business website? The answer is that "I
don't know". I have read of one expert
who took off the music from his site and saw
sales from his site drop by 20%! I guess it
depends on what you're selling and the type
of music that was playing .. after all, it
works for supermarkets! However, please bear
in mind that music can slow down your site,
and those people who are surfing your site
at work may well get a surprise when the whole
office hears the Moonlight Sonata belting
out of their speakers!
|
|
[5] To frame, or not to frame
Should
you use frames for your site? In previous
years, the arguments against frames were that
broswers couldn't support them and search
engines didn't index pages with frames. Today,
well over 95% of people are using browsers
that support frames, and search engines have
become a lot more sophisticated, meaning that
frames are much less of a problem. Nevertheless,
if you are going to use frames, make sure
you know how to use them properly.
|
|
[6] Track your visitors
This
is a vital part of Internet marketing. Once
visitors to your site come streaming in, it
is essential that you know where they are
coming from, so you can channel your marketing
efforts into the areas that bring the best
results. Tracking your visitors means much
more than a simple counter on your site -
all that tells you is how many people have
visited your site. However, you need to know
where these people have come from, and which
pages in your site they visited. If your Web
host cannot provide these statistics for you,
you can use a great facility called Hit-O-Meter |
| |
|
| |
|
When you want to find something
on the Internet, many people first turn to
a search engine. Simply type in a word or
a selection of keywords into a search engine,
and it will return a list of pages related
to your keywords.
Here
are the top Eight search engines:
Google
AltaVista
HotBot
Excite
Lycos
InfoSeek
WebCrawler
Northern
Light
Search
engines can generate you a lot of traffic,
but only if you are in the top 50 results.
If you are listed further down you can forget
about getting any significant traffic to your
site. People are simply not going to find
you. |
| |
|
How to get a high
ranking in the search engines
Each
search engine differs in the way they rank
your pages, We will discuss ways to improve
your chances of being ranked highly in the
search engines.
First,
consider the key words and phrases
that people would use to find your site on
a search engine. For example
humor,
funny, jokes, sites, fun, humour, links, stuff,
web, joke, mailing list, ezines, e-mail, humorous,
funnies, websites, humourous, laugh, bizarre,
laughter, zine, email, newsletters, best of,
satire, satirical
Note
that many of the above words are plural (i.e.
links instead of link). This is because "links"
contains the word "link", so people
searching under "links" will still
find my site, whereas if my keyword was "link"
and people searched under "links",
they would not find it.
The
Title
Next,
each and every page of your site should have
a title. One crucial factor is to include
as many keywords as possible in your title.For
Example
Absolute
Media's "The Mouthpiece" - humor
links, funny sites, jokes and funny stuff
I
managed to get in the keywords humor, links,
funny, jokes, sites and stuff. Make sure that
the title does not simply become a list of
keywords. Make it as descriptive as possible
.
Many
search engines list entries by title alphabetically.
If your company name doesn't begin with A,
try and arrange your title in such a way that
the first letter of the first word used is
near the top of the alphabet.
Meta
tags
Every
page on your site should have their own set
of meta tags. These are HTML tags that are
"invisible" to the Web surfer but
can be read by browsers and search engines.
The two most important meta tags are the keywords
and description meta tags.
<META NAME="description" content="This
would be your description of what is on your
page. Your most important keyword phrases
should appear in this description">
The
keywords meta tag should include 3-4 of your
most important keyword phrases and should
not exceed 1024 characters, including spaces:
<META
NAME="keywords" content="keywords
phrase 1, keyword phrase 2, keyword phrase
3...">
Use
singular and plural words. For example, a
travel site might include both "vacation"
and "vacations". Think of common
misspellings. For example, the same travel
site might include "Caribean", the
common misspelling for "Caribbean".
If your site has content of interest to a
specific geographic location, be sure to include
this information (city, state, country, and
so on) in your keyword meta tag. Be careful
not to repeat the same word more than five
times.
Page
content
Many
of the search engines check the relevancy
of your page by looking for keywords within
your page content. Therefore, it is vitally
important that the material on your page is
relevant and related to your keywords.
Here
are a few tips:
Add
a brief introduction to your page at the top,
similar to your "description" meta
tag.Make
sure your most important keywords are used
frequently throughout the page. However, do
not put a long list of keywords in the text
of your page. Search engines consider this
to be "spamming", and will automatically
prevent your page (and possibly even your
site!) from being listed again.
Submitting
your site to the search engines
I
would strongly suggest submitting your site
by hand to the search engines, since each
search engine's requirements are different.
Click on the above links to each of the search
engines, and find the section where you can
"add your URL" or "add your
link".
Search
engines are great for bringing free traffic
to your site, and I will have a lot more to
say on them as this book progresses. However,
next we will consider directories. |
| |
Get
Listed In The World's Most Popular Directory
Yahoo
!
Directories differ from search engines in
that they do not add your site to their database
automatically. There is usually a human who
reviews your submission first before adding
it to the directory.
Although
there are many directories on the Internet,
by far the most important one is Yahoo! It
is very important to get your site listed
on Yahoo! as it is probably the most popular
directory in the world right now. I would
strongly recommend submitting your site to
Yahoo! by hand.
In
this chapter I am going to discuss how to
maximize your chances of getting listed on
Yahoo!, but this advice could equally well
apply to any other directory.
Get
to know Yahoo!
Before
even thinking about submitting your site to
Yahoo!, get to know how their directory works.
There are two ways of searching for a site
on Yahoo!. You can either type keywords into
their search box, or click on a category from
the selection listed on their main page.
If
you use the search box, Yahoo! first displays
the list of results by category. Then it lists
all the sites it has found with descriptions
or page titles that match your chosen keywords.
If
you use the category listings, Yahoo! will
"drill down" into its database,
usually listing more sub-categories for you
to choose from, as well as a selection of
listed sites.
Preparing
to submit to Yahoo!
Here
are some things you absolutely must do before
submitting to Yahoo!:
Make
sure your site is fully working with no broken
links or pages "under construction".
Find
the Yahoo! categories that best apply to your
site. Note that when running a search, Yahoo!
lists results by category in alphabetical
order, and then within each category by site
title, again in alphabetical order.
Therefore,
in a search for business software, a company
listed in Business and Economy > Companies
> Computers > Software > Business
> Business Management > Small Business
will be higher placed than a company in Business
and Economy > Companies > Financial
Services > Taxes > Software simply because
while all the higher level categories (i.e.
"Business and Economy", "Companies")
are the same, the next category, "Computers"
is alphabetically higher than "Financial
Services." Therefore, try and get into
a relevant category that is nearer the top
of the alphabet.
Write
a title and description of your site for Yahoo!.
Do not make them sound like a sales pitch
- Yahoo! will reject your submission straight
away. Instead, keep your title short and your
description as descriptive as possible. Try
and keep the description to one sentence of
no more than 20 words.
It
is vitally important to incorporate your keywords
into the description, since searches on Yahoo!
find your site if the search words appear
in your title, description or URL. However,
don't just write a list of keywords for your
description. Instead, make sure it reads like
a proper sentence. Finally, use plurals, since
Yahoo! searches for strings, not words. For
instance, searching for the word "site"
will also list sites with the word "website"
in their description.
Submitting your site
Now
that you're ready to submit your site, go
to Yahoo!, find the best category for your
site, and click on the "Add URL"
link to make your submission.
Tip:
Yahoo! has many regional sites (i.e. www.yahoo.co.uk
for UK based sites), and if you have a site
that is in, or related to, one of the countries
that are served by these regional indexes,
then I strongly recommend you submit to the
regional Yahoo! index first. If you get your
site listed in a regional directory you are
very often automatically listed in the main
directory. Even if this is not the case, you
stand a much better chance of getting into
the main directory if you're already on a
regional Yahoo! index.
After
submitting your site, you may have to wait
for up to 2 months before you hear anything
from Yahoo!, so be patient. If you've not
heard from them after 8 weeks, it is safe
to assume that you weren't listed. Go back
to your site, see if you can make improvements,
check your description, and submit again.
However, do not continually send in submissions
every month - that's one sure way of being
ignored altogether by Yahoo!
Once
you're listed the correct way in Yahoo!, it's
a virtual certainty that you'll get lots of
new visitors to your website. |
|
| |
|
|
|
|
| |
| Web
Site Designing |
| At
Shrishtisoftech it is imperative that the website
reflects the true image of an organisation. We design
not just great looking websites but also make sure
they are sucsessful and search engine optimised.
|
|
| |
| KnowledgeBase |
|
|
|
| |
| |
| |
|
