- your company name
- your products names
- key words Internet users are searching for when they are looking for your company or products
- protecting your trademarked names through domain name registration
It is often overlooked when company's buy domains how important it is to buy domains with different variations both of the company name, product names, and other trademarked names.

This may seem a bit silly at first but on the web there are a few ideas to consider.
1) People commonly mistype or misspell words – yes this includes when they are looking for your company and products.
2) There are a lot of scam artists online. Often unscrupulous scammers will intentionally buy domains that are similar to real company names and product names in order to sell competing products or just get web traffic.
3) It is a good idea regarding your trademarks to buy domain name in all the major domain extensions like .com, .net, .org, and .info someone who finds a web site like Gizmo.net (that is not yours) may not realize that it is different from Gizmo.com (your site).
4) It is less hassle and a lot cheaper and to cover your companies domain name registration bases before you find out web surfers looking for your company are finding someone else’s web site.

For example if you company name is Gizmo and your products are GizmoX, GizmoY, and GizmoZ it is a good idea to buy domains like:
Gismo.com
Gizmo.net
GizmoX.info
GizmoEX.com
GizmoWHY.com
GismoZ.com

It may seem like we are suggesting that you buy a lot of domain names but buying a few extra domain names can save a lot of headache later.

For example if your company Gizmo Inc. uses Gizmo.com and does not buy domains that cover typos and variations there is a very good chance that someone else will register Gismo.com. There are a lot of people who make a living buying domain names that are typo's or confusingly similar to existing domain names.
Because your company has a trademark on Gizmo your company has intellectual property rights which include rights to confusingly similar domain names (like Gismo.com). Your company can file a domain name dispute resolution and go before an arbitration panel in an attempt to gain the rights of Gismo.com. Your company will likely win rights to the confusingly similar domain name registration but of course this involves an attorney fee and an arbitration fee along with a lot of your valuable time.

Rather than try to win arbitration battles you can save yourself and your customers (who want to find your company’s web site, not a typo web site) a lot of trouble by taking a little time to think before you buy domain name. Remember to register all the different variations of your company’s domain as soon as possible.