Archive for April, 2010

Web Development at “ShrishtiSoftech”

Friday, April 2nd, 2010
If you’re serious about developing a successful Internet business, taking the time to educate yourself in Web Development, such as Web Site Design, Internet Marketing, Promotion, Copywriting and Search Engine optimization is of the utmost of importance.

Above all else, your first priority must be your web site. If your web site doesn’t look professional, all of your marketing and promotional efforts will be useless. Although you may be developing a lot of traffic to your web site, if it is poorly planned and doesn’t look professional, you will most likely not make any sales.

If you are not confident in your ability to design a professional web site, it is HIGHLY recommended that you purchase a web site template. A web site template is simply a pre-designed web page that will enable you to add your own text. They’re very reasonably priced and will instantly give your site a professional look.

We highly recommend visiting Template Monster to pick up a highly professional looking web site template. It will be well worth the small price, as it will save you a great deal of time and effort.

In addition to developing a professional web site, you must also know exactly what you will be selling and design your web site accordingly. This will include developing your web site’s theme, sales strategy, marketing strategy and promotional strategy. Each web development strategy will play an important role in your success.

What is Remarketing?

Friday, April 2nd, 2010
First let me explain what remarketing is (or my understanding of what it is). Remarketing is a cookie-based system that lets you show your ads to people who have visited your site, but have not purchased yet. Your ads can appear on any site that the user visits, provided that your ad company has an arrangement with that site. And that’s the beauty of adwords now offering remarketing: its content network is huge.

Here’s an example:
A user visits my Comic Collector product page. Maybe he clicked my search ad on Google, or an image ad on the Content Network, or the Comic Collector listing in the organic results. It doesn’t matter really, he may even have come from Bing, or a link on a comic forum discussing cataloging software. This user doesn’t buy and leaves the site (annoyingly, that still happens to us sometimes Maybe he downloaded the trial edition, maybe not.
Now after he visits my website, this user goes on to browse the internet, visiting other websites. And suddenly everywhere he goes, he sees Comic Collector ads. Site-wide leaderboards, towers, inline rectangles, even little text ads. My ads are following him around, almost stalking him.

One important thing to understand: remarketing ads do not only appear on websites related to your product, like your “normal” content network ads. No, they appear everywhere, on any site.
Remarketing let’s you target specific users wherever they go, as opposed to all users on specific websites.

Unique Web Design

Thursday, April 1st, 2010
The days of throwing up any old website design are over. Your site is now a statement to viewers about your company. Your company is unique, which means you need to avoid commonly used templates and such. Instead, you must have a unique web design that establishes the attitude and image of your business.

Before putting together a website design, it is important to step back and think about the image you want to convey. It is also important to think through how the site is going to be marketed to the public. Many site owners fall in love with flash designs. There is nothing wrong with this so long as you understand getting the site ranked in Google, Yahoo and MSN will be very difficult as they have problems evaluating flash sites for the purpose of ranking them.

Another issue to consider when coming up with a unique web design is the flexibility. You probably have a good idea of what you want your site to look like today, but how about in a couple of years? As time passes, the needs of your customers will evolve and your site needs to do so as well. A unique web design should incorporate flexibility or it could prove a disaster down the line when you are required to spend serious money redesigning.

If you would like to discuss potential approaches to the design of your site, please request a no obligation consultation and we will be happy to speak with you.