Posts Tagged ‘SEM’

Search Engine Optimization (SEO) and Search Engine Marketing (SEM) Tips

Tuesday, February 4th, 2014

Search engine optimization

SEO Company In India

Search engine optimization (SEO) is the process of increasing or improving the quality of traffic to a web site from search engines through the natural way which we called organic search results. Organic search results opposed to search engine marketing (SEM) which deals with paid inclusion.

Types of Search engine optimization

1. on page SEO
2.Off page SEO

On page SEO

This along with strong off page optimization in seo should help you rank very well in the search engines.

  • SEO reviews of website
  • keywords research
  • Meta tag (title, desc, keywords)
  • Title tag
  • Heading (h1, h2…h6)
  • Sitemap (Html, Xml)
  • Image optimization
  • keyword optimization
  • Code recoding
  • Rss and etc.
  • usage of latent symentic indexing
  • alt tags for images
Off page SEO
  • Link building
  • Directory submission
  • Article submission
  • Social bookmarking
  • Press release
  • Blog creation, Blog posting, Blogging
  • Forum posting

Steps to Follow for Better SEO

A partial list of some important steps that should be followed for better search engine optimization is given below

  • Try to get an old domain name. Also make sure that it should not be in blacklist during purchase or anytime in the past.
  • Design your site by keeping in mind of your target audience and not the search engines.
  • Research extensively to choose your main target keywords. Any mistake or ignorance may lead to unrelated traffic that further may become the major cause of high bounce rate.
  • Design and categorize your site architecture and navigation based on your keyword research so that people can find their interesting stuff easily.
  • Carefully build the page title and other important Meta tags information by incorporating your target keywords into them.
  • Make titles and contents of each page unique. Delicacy of contents or pages may result in lower SEO ranking.
  • Validate the contents of your website against industry standards (e.g. W3C validation). Also be sure that there should not be any broken or dead links present on your site.
  • Make the navigation of your site crawler friendly so that the search spiders can travel and index them easily.
  • Create a sitemap so that visitors and search engines can visit different parts of your website in an easy way.

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